IRMAC Presentation with adidas: Business Rules & Business Agility

This is a presentation I did for the "Information Resources Management Assocation of Canada" monthly meeting, tag-teamed with Magic Software customer adidas - Salomon.  IRMAC is the Canadian affiliate of DAMA. 

If you're looking for traction on how to sell business rules, you'll find some great ideas here.  The key is tying a technical advantage to a compelling business benefit!  (The presentation is based on my own standard "business benefits of Magic rules-based development" presentation.)

You can see the original Agenda listing for the event here:

It's interesting to note that the presentation was given in 12 minutes -- leaving lots of time for the start of the event, which was adidas.  Not all slides were presented.