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Boffins Discover Recipe For Sales Software Of The Future

The world of sales software and sales practices is like an island kingdom, secure and comfortable.  But on multiple horizons, we catch a glimpse of the future.  And the future of sales is likely to be different than what we take for granted now.  It is the view of this writer that sales governance, sales technology, sales practices and sales self-understanding wlll all undergo major evolution. 

Today, let's look at one of the four anticipated changes on the island of sales: that of sales technology.  Intriguingly, our search for sources of positive change will lead us unexpectedly to the world of scientific writing and pharmaceutical research.  

Two Criteria For Assessing Sales & Marketing Technology -- Logistics & Story Telling Support

        There are only so many times that you can use the metaphor of "drinking from the firehose" before the metaphor "runs out of steam".  And yet in the past week, another of my B2B sales friends has spontaneously used the phrase to describe his working environment.

But if we are to escape from the deluge of emails and tweets and video conferences and more, we'll need some great tools to help us.  And not only do we want "secretarial" or logistical help in organizing the deluge, we'd also like some help making sense from" too much".

So, is there a secret to building great tools to manage human communications?  And especially for that most overloaded of professions, the B2B sales person, is there a foundation for software that will help ensure that communications are seen as "valuable" as opposed to "overwhelming"?

There are two objectives for any sales and marketing system, one logistical and one related to meaning.  A good sales and marketing system should:

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